As spooky as they sound, ghost signs are quite fascinating. Researching the origin of your building can uncover how old these faded signs are and what businesses once were where you are now standing. This is exactly what we decided to uncover when we found a ghost...
Making any type of sign could seem like an easy task. However, making sure your make effective signage for your business is more difficult than you may think – Here’s a few top tips we can recommend you follow when planning for next piece of signage. Make it readable...
For a business, big or small, unique and powerful signage is an essential marketing tool that shouldn’t be rushed. It’s one of the most traditional forms of marketing and it can benefit your business is variety of ways. Brand awareness Powerful signage is a vital part...
We’ve previously spoke about the benefits to rebranding your business. Well, this time, we’ll highlight the potential rebranding risks that you need to take into consideration during each step of your journey. Abandoning your existing client base Thinking...
It’s a common misconception that a ‘brand’ is just visual aspect of a business – the name, logo, slogan. While these are the main aspects that consumers remember most, branding goes down to the very core of the business. It’s everything from the values and experiences...
Rebranding an established business can be extremely difficult. Plenty of companies have tried and failed to implement successful rebranding, but here’s a few businesses who got it right. LEGO LEGO was first established in Denmark, 1932. Originally known for the...
